Greenlight

With the consistent objective of achieving dramatic growth for its clients, Greenlight delivers innovative work for brands such as ghd, Dixons Carphone, Superdry, Furniture Village, and eBay in over 30 countries.

London, United Kingdom
Founded: 2001
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Skills
Affiliate Marketing
Paid Search
Social Media
Conversion Rate Optimisation
Web Development
Full Service Agency
Data Analysis
UX
Brand Strategy
SEO

and 14 more

Clients
ghd
Laura Ashley
L&G
Simplyhealth
new balance
Furniture Village
eBay
Millennium Hotels
Victoria Beckham
Liberty

and 10 more

Sector Experience
Charity
Cosmetic / Beauty
Electronics
Fashion
Leisure
Recruitment Services
Retail
Travel
Financial services
Gaming

and 6 more

Less

Driving positive engagement on social media for BrightHouse through a data-driven video campaign

THE OBJECTIVES

· BrightHouse sought to combat any negative sentiment towards the brand by creating a highly engaging and audience-relevant campaign among a new, younger audience on social media

THE STRATEGY

· The analysis of our audience data highlighted that relationships were important to the BrightHouse customer, which led us to conceive the ‘besties’ campaign

· Our in-house team produced an impactful short-form video, filmed with 13 actors in seven different locations

· The campaign was supported with paid media activity as well as with additional social assets to drive maximum impact and deliver strong results

THE RESULTS

· 373,000 video views

· 70% sound-on view rate (vs average of 20-25%)

· 845 reactions, comments and shares

· 618,000 target consumers reached

Tags

social media
creative

Clients

Brighthouse Financial