GreenJinn appoints expert consumer insights investors

GreenJinn, the home of digital incentives that helps brands drive in-store sales directly from their media, has appointed two new investors to help them with their growth and provide expertise on consumer insights.

With digital incentives directly on the GreenJinn app or from brands’ media, they help build brands faster than ever before.

Investors Guillaume Bacuvier, CEO of Kantar Worldpanel and Guerrino De Luca, Director at Nielsen, are experts in the industry who bring GreenJinn a wealth of expertise. They both have a background in consumer insights which is key to GreenJinn’s growth.

With traditional media use, there is often a blind spot in tracking engagement and sales. This is where GreenJinn comes in. GreenJinn has a full suite of research tools that ensures product and consumer learning. GreenJinn’s built in consumer insights platform enables brands to receive:

- Instant data on who buys what and where, down to store level

- Scope to research how and why to build appeal

- Discover and improve ROI of all advertising and promotional activity

With these unique insights tools GreenJinn can help brands obtain the insights that they need to accelerate their growth.

The appointment of GreenJinn’s new industry expert investors will enable further expansion and development of these key brand and consumer insights.