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Growing social audiences: MotoGP hits 30M followers

by Scott Lunn

MotoGP, the Grand Prix motorcycle racing association, reached over 30 million social media followers in September 2020.

We’ve published a new report with our partner Dorna Sports, who is the exclusive commercial and television rights holder of MotoGP. It has been a leader in the sports industry in using real-time and live video to grow its social audience and connect with MotoGP fans. Reaching the 30m landmark is a huge achievement for the sport and illustrates the demand for sports on social media.

This report explores MotoGP’s content production workflows, its partnership with Grabyo, and how the championship uses video across multiple platforms to grow its audience.

Here’s a preview of what’s included:

Real-time race updates

MotoGP’s digital team uses Grabyo Studio to deliver real-time highlights, ensuring it utilizes important moments from a race to bring the entire experience online. A mix of crashes, light-hearted moments or exhilarating overtakes, its team uses Grabyo to capture and package every moment for social audiences.

Live video accelerates

With some races cancelled in 2020 with the pandemic, and fans restricted from accessing the events, MotoGP has bolstered its live broadcasting efforts during 2020 to reach social audiences. Using Grabyo Producer, MotoGP’s production team produces live broadcasts remotely from anywhere in the world, using a web-browser on a laptop/PC with an internet connection.

eSports Boom

With no live sport taking place in the summer of 2020, MotoGP had to switch its content focus in order to keep fans engaged. Like many others, it took the opportunity to expand its coverage of eSports.

The 2020 MotoGP™ eSport Championship Global Series is broadcast to all of MotoGP eSports social channels using Grabyo Producer, enabling it to deliver broadcast-quality live streams to multiple destinations simultaneously.

To read the full report, fill in the form below. If you have any questions, please get in touch with us.


Digital content
Social Engagement


Moto GP