FX Digital

FX Digital is a digital agency specialising in TV Application and Voice Application Development, providing innovative solutions for brands looking to pioneer the latest technologies.

London, United Kingdom
Founded: 2011
Staff: 23
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Augmented reality
TV App Development
Voice Skill Development
virtual reality
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FX Digital & Zodiak Kids release Alexa Voice Game

by Ramsey Marwan

9 November 2020 13:39pm

Let’s Play: You Decide is the latest Alexa voice game to be released by digital agency FX Digital. Zodiak Kids, part of Banijay, the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn the series into an interactive voice experience.

Let’s Play: You Decide invites children on an adventure through a series of fun, interactive and educational activities.

The Alexa application, known as a voice skill, allows users to take part in three awesome adventures voiced by Let’s Play presenters Sid and Rebecca. Alexa will transport the user to a new world where children can decide which role they want to play when they say “Alexa, Let’s Play: You Decide”. In this instalment known as the “Emergency Pack”, they can step into the shoes of a Police Officer, Doctor or Firefighter and experience a day-in-the-life of these brave keyworkers.

The game encourages children to move their bodies, improve their listening skills and teaches them the importance of helping those in need. They can help Dr. Rebecca get patients back to health in the hospital and learn about the sound of a heartbeat. They can lend the Fire Department a helping hand and help Rebecca and the Chief Fire Officer put out a fire. Or maybe take on the role of a Police Officer and help Officer Sid find a lost cat.

FX Digital developed this Alexa skill with the team at Zodiak Kids during the UK lockdown. Both teams worked remotely and successfully brought the project together while working from home. This included the presenters, Sidney Sloane and Rebecca Keatley, recording the audio for their parts in the game at home instead of in a studio.

Alexa voice skills have proven particularly popular with children, as they can be fun, interactive, educational and are hands-free. The lockdown brought with it a greater demand from parents for educational and fun activities for their children which Let’s Play: You Decide provides. The app is free to use in the UK and can be activated on any Alexa device or the Alexa mobile application available on iOS and Android.

Let’s Play: You Decide is available on Amazon Alexa, say “Alexa, Let’s Play: You Decide” or click here to activate the skill.

Tom Smith, Co-Founder, FX Digital, said: "Working with Zodiak Kids on this project was an incredible experience. Let’s Play is such a great kids show and translating the amazing visual content into an audio experience was such a rewarding challenge for the team at FX Digital. We love making voice experiences that go above and beyond the usual elements that users expect and being able to work with the actual actors from the show was a real treat. I really believe that Let’s Play: You Decide takes the user on an immersive adventure and I hope the kids and adults that play it find it educational, fun and unforgettable!”

Gwen Hughes, COO, Zodiak Kids, added: “We are thrilled to be bringing Let’s Play to life on Alexa with FX Digital. This medium has been a natural fit for the property and a fantastic opportunity for us to be able to extend our brand into to this new world!”

Tags

alexa
voice assistant
kids marketing
Kids
Cbeebies