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A year of adversity, complexity and opportunity
14 January 2021 9:45am
Submitted by Comcast Advertising’s Agency Leadership Council
The impact of the pandemic can be felt on every part of the world and every industry. The advertising industry is no exception with marketers having to totally rethink their strategies and consider new ways to reach audiences. Interestingly, the key topics from past years are still relevant yet have taken a new turn as agencies and advertisers have needed to adjust, plan and turn adversity into opportunity.
Let’s take a look at some of 2020’s major industry topics and see how agencies are approaching the year ahead.