FreeWheel

We bring automation to media planning, buying and selling and provide the transparency and control needed to make every plan for every brand better

London, United Kingdom
Founded: 2007
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CTV and AVOD consumer insights

by Virginie DREMEAUX

We live in a connected world, where reliance on smart devices grows every day. By 2023 internet access will reach almost two-thirds of the globe, according to Cisco’s Annual Internet Report, and the number of devices connected to IP networks will be over three times the world’s population.

To explore how this connectivity translates to the European TV space, FreeWheel conducted a study in collaboration with independent, consumer-focused market research company – Happydemics.

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CTV
AVOD
BVOD

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FreeWheel