Freedman to sponsor ProcureCon Marketing 2023

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Freedman International, insight-driven localisation specialists will be sponsoring Procurecon Marketing 2023, which will be held in London from 6th – 8th June

Freedman International, insight-driven localisation specialists will be sponsoring Procurecon Marketing 2023, which will be held in London from 6th – 8th June.

Freedman International have over 30 years’ experience in helping brands effectively deliver consistent, compliant, and culturally relevant global campaigns around the world. With their unique, insight-driven approach, they provide cultural expertise including local insights and transcreation, through to adaptation and the production of local assets.

The Procurecon Marketing EU 2023 event is the largest gathering of marketing procurement professionals worldwide, with the ambition of benchmarking and gaining practical insights on the implementation of new digital media procurement strategies to tackle inflation, increasing your marketing strategies’ effectiveness while keeping costs low, and leveraging new data analytics capabilities across your procurement activities to make the right marketing investment decisions and boost ROI.

Katie Roberts, Freedman International’s CMO comments, “We are delighted to be sponsoring this year’s Procurecon Marketing EU 2023 event, bringing together marketing procurement professionals from some of the world’s biggest brands to share insights and best practices. The role of procurement in supporting the wider marketing team has never been more critical; brands are increasingly looking for more value from their partners, and often need their objective perspective to navigate these challenging times of uncertainty.”

She continues, “At Freedman, we recognise how crucial it is for marketing and procurement to work together in synergy and how this level of teamwork can enable the development of effective and efficient campaigns that connect with audiences throughout the world.”

During the event, Freedman will also be hosting a roundtable, centred on the topic of efficiently delivering locally relevant, global campaigns at scale. More details and sign up options to follow soon.

Click to find out more about ProcureCon Marketing EU 2023.

For all press enquiries, please contact Jemma Vaughan at jemma.vaughan@freedmaninternational.com