EVENT: If you can’t Cannes, you should Cann't
12 June 2017 16:12pm
As the industry alternative to Cannes, CANNT is back again and is proudly hosting the SheSays panel, ‘LOVE it or LEAVE it’: Crafting content that brings audiences together.
Whether you love it or hate it, ‘content’ and all that it entails isn’t going anywhere. So says research from Curata revealing that 90% of businesses know they need to invest more in content marketing; the problem being that 70% don’t quite know how.
With 20 years of experience to bridge the gap, Marcie MacLellan, Head of Content & Production for East London content agency Frank & Lively, shares examples of content driven campaigns that have brought audiences together, and some that have driven them apart. She will be joined by Fiona Harrington, Managing Director of end-to-end production studio Salt TV, and Richard Hale, Creative Lead for The ZOO, Google’s think tank for brands and agencies.
Join us for an overview of what constitutes effective content, how to craft it and how you know it's moved people in all the right ways.
As part of an inspiring conference of six talks to celebrate the connecting power of creativity, this event is hosted at Publicis on 21 June from 4 p.m. to 7 p.m. followed by a social on their roof terrace.
To attend the event, click here.
MEET THE SPEAKERS
Marcie MacLellan has delivered branded content across film, TV, print, and digital over the past 20 years. She is Head of Content & Production for Frank & Lively, an award-winning content agency with film, copywriting and digital content in their mix. They show and tell engaging stories for global brands, national publications, leading agencies, and the UK’s largest film funders. Marcie is also producer for APOSTASY, a feature film backed by BBC, BFI and Creative England, writes for The Guardian, and is special features writer for The Drum. She is longest standing director with SheSays, a global network for creative women, and speaks at global events to challenge the lack of gender equality in the industry. She has a BA in Journalism and MA in Film Production.
Richard Hale spent the first 5 years of his career working in digital agencies creating digital experiences for blue chip clients. Throughout this time he won numerous awards. In 2003, he moved into Art Direction, again picking up international recognition as he went. In 2008, he picked up a Cannes Cyber Lion and a Webby for work carried out on Smart Car. A year later, he made a decision to leave behind pure play digital and aligned himself to advertising agencies. From 2009 to 2013 he worked in BBH, Fallon and Chiel. During this time he helped the agencies and their brands understand the power of technology and digital marketing. Four years ago, he made the move to Google. Now, as Creative Lead, he works out of The ZOO, Google’s think tank for brands and agencies.
Fiona Harrington started in the industry nearly 14 years ago and is now the Managing Director of end-to-end production studio SALT.TV, a company that collaborates with agencies and brands to create content across all platforms. At the heart of SALT is a desire to create stand-out content; they care about ideas, love being creative and are story-tellers for all kinds of brands. Craft focused and driven, Fiona's priority is to challenge both herself and her team to explore new and innovative ways to deliver successful and engaging pieces of content for her clients, in an ever-changing production landscape.
Toattend the event, click here.