German brewery Warsteiner appoints Forever to handle social strategy

Manchester digital agency, Forever, has been appointed by Warsteiner to manage the brand’s social operations throughout the UK

The German beer giants are looking to expand their audience and increase brand awareness of their premium beer products throughout the UK.

Forever demonstrated a clear and thoroughly researched strategy for implementing Warsteiner’s brand plan across the numerous social channels, which includes Instagram, Facebook and Twitter.

Forever and Warsteiner will be beginning their partnership with the brand’s 'Serious About Beer' campaign, focusing on raising their profile throughout the whole of the UK.

Jonathon Tahanha, Account Director at Forever, said: “The world beer market is growing and only gaining in popularity, so it’s an exciting time for us to raise the awareness of such a fantastic product here in the UK. Warsteiner is among the best known beer brands in Germany, so we want to harness some of that success and bring it to the attention of a UK audience.”

Grace Neal, Warsteiner Brand Manager UK, said of the new partnership: “We really like the approach by Forever, especially how they proposed to bring our brand plans to life through the various social channels. We’ve seen what they can do with the other brands they’ve worked with and they have extensive experience in the food and beverage market.”

You can find out more and follow the brand on @warsteineruk.

Forever is a Manchester based agency specialising in digital, branding and social media.