This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more
Forever work their socks off for new branding & social media brief
November 23, 2020
Sock subscription company, The Sock Butler, has recently appointed Manchester digital agency Forever to manage their social media and influencer strategy as part of a competitive pitch.
The Sock Butler, a sister-brand of Sock Shop, launched online just over a year ago providing flexible, monthly sock subscriptions delivered straight to your door.
When The Sock Butler approached Forever, they were initially looking for social content creation but through the discovery process, it was found that in order to ensure complete consistency across all channels, the website & brand needed an upgrade too.
After developing clear brand guidelines, including fonts, TOV, colours, art direction and photography, and a revision of the overall customer journey, Forever have now strengthened The Sock Butler’s social and website from an overall brand perspective and are providing ongoing social media creation and management.
Jonathon Tahanha, Account Director at Forever, said: “Convenience is king and with more and more consumers demanding products delivered straight to their door, subscription services are only going to get more popular. Combined with all the uncertainty this year and around Christmas, we felt it was a great opportunity to work with the brand and help them grow their gifting proposition and build for the future.”
Anushka Ruia, Sales and Marketing Manager for Sock Butler, said “We chose Forever because they had a wealth of experience in creating impactful content but always with a commercial focus. ROI is massively important in the current times, so to have a balance of creativity and commerciality it seemed like a natural choice and we’re excited about what the partnership can achieve.”
You can find out more and follow the brand on @thesockbutler.
Forever is a Manchester based agency specialising in digital, branding and social media.