Foolproof is an experience design company. We create digital products and services which improve the lives of people all over the world.

London, United Kingdom
Founded: 2002
Staff: 100


We are specialists in experience design. We create value for you by creating value for your customers.

Design know‑how

Use our talent and experience to support you across the design lifecycle. We can help you shape product and service ideas, design and deploy digital experiences, then tune their commercial performance long-term.

Solve real problems

Time and money are too precious to waste on things that don't move the needle for your customers. Good digital experiences solve real problems and meet real needs. This creates value for customers, and an emotional connection between them and your brand.

Imagine. Create. Deliver.

Our people love to work at the point where business strategy meets real-world execution. We move in rapid, iterative cycles of thinking and doing. From initial sketched ideas, through to the code and technologies which bring digital experiences to life.

Deliver at scale

Foolproof is part of Zensar, a global technology company. This gives us access to resources and specialists in digital technologies who can help you bring new products to market.

Our philosophy

Humans first

We started our company to give people better representation in the design of digital products. If it doesn’t work for your customer, it doesn’t work for your business.

Insight leads the way

Research is our foundation. It shows us new possibilities and reduces risk. None of our design goes to market without evidence that it will work.

Do the right thing

We are the nicest zealots you'll ever meet: friendly, big hearted people but with a steely-eyed commitment to doing great work in the right way.


IHG Hotels
Post Office
Lloyds Banking Group


Conversion Rate Optimisation
UX strategy & planning
Interaction design
UX Design
Design research
UI Design
UX Strategy
frontend development
backend development


Software & business services
Consumer & retail
Games & gaming
Consumer electronics
Media & publishing
Healthcare & pharma
Energy & utilities
Oil and Energy

Other information


020 7539 3840



Other links


020 7539 3840
45 Folgate Street
E1 6GL
Greater London
United Kingdom