Understanding the Marketing Sales Funnel

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Marketing a website can be complicated, especially when you don't have a defined marketing sales funnel

A majority of e-commerce entrepreneurs fail in their first trial of setting up an online business.

Marketing analytics can help you to weigh the interaction between consumers and your brand. You can then prioritize on prospects and convert them eventually.

Focusing on specific leads reduces wasting time and money in futile marketing strategies. You can capture prospects by utilizing the marketing sales funnel.

The Structure of a Sales Funnel

Marketing sales funnels function pretty much the same way. There might be some variations in the interaction between consumers and brands, but buyers go through similar steps.

Marketers can call the steps involved different names, but the concept remains the same. A typical sales funnel takes a customer through the following five steps.

1. Awareness Creation

2. Consideration

3. Conversion

4. Loyalty

5. Advocacy

Depending on what you feel you need to do for your brand, you can add other steps to the funnel. Its complexity depends on your requirements. The model can also change with the strategies you adopt and the opportunities you seize along the way.

Mapping each user with the most appropriate category in the marketing sales funnel is essential. It enables you to suitably target them depending on the actions they have already taken. You can customize messages that will drive each prospective buyer to the purchasing stage with minimal effort.

Conversion with Your Marketing Sales Funnel

Below are five strategies for identifying prospects and guide them towards buying.

1. Select the Most Probable Customers

Choose the prospects with the highest likelihood to buy. They are the easiest leads to convert with the least effort.

Since they are already close to purchasing, it costs you less work and resources to persuade them. Your business will thrive quicker if you can obtain as many high potential consumers as possible.

If you run a business website, you can utilize software solutions to identify visitors with high-intent. One such tool is Google AdWords. It helps businesses to pinpoint web users whose willingness to buy is evident.

2. Explore the Consideration Category

You also cannot reach the full conversion potential of your business by only focusing on the likeliest buyers.

Each stage of the marketing sales funnel contains a diminishing number of leads as you move towards conversion. So, it is worthwhile to pay attention to consideration leads and convince them to purchase.

There are many ways of identifying prospects in the consideration stage of your funnel. Look out for people who search for a product name, a service, and company reviews.

In the search, the user will likely use words like “best” in the search terms. For example, “best moving company in California.” If you offer such a service, your job is to convert these users.

You can also examine the subscribers to your mailing list, downloaded content, and pages visited on your site. The interests of a visitor can also suggest the likelihood of placing an order. For instance, “shoes for hikers” hints that the user might be in need for a pair.

Other points of consideration are purchases made on social media platforms and events that would require certain products.

Users in each stage of the marketing sales funnel have some characteristic behaviors. The prospect's interaction will be unique at every step. Identifying the individuals with a need forms the foundation of the ads you can use to target them.

3. Guide the Leads through the Buying Process

Most of the leads you get won't reach the conversion stage. That's why the marketing sales funnel has a constricted outlet.

However, every lead is a potential client who you can lose if you don't act. You must guide as many potential buyers as possible through your funnel to maximize conversions and stay ahead of competitors.

The ad targeting feature on Facebook is excellent in identifying leads. It allows you to shortlist prospects based on previous purchases, interests, and demographics. You can explore other tools for picking potential buyers and utilize the ones you prefer.

After the targeting process, you have to guide the leads along the buying process described in your marketing sales funnel. One of the most suitable strategies is to launch a content marketing campaign. The material must be exciting to keep your audience yearning for more.

Website optimization is also imperative for a business site. It helps to boost the load time for pages and enhances the overall speed of a website.

4. Build Return Customers

A successful marketing sales funnel not only leads to conversion, but also entices the customers to keep coming back. You want them to become loyal customers who can vouch for your brand. Such customers will advocate for your products and bring you more business through referrals.

You create loyalty by offering quality products and providing the customer with an exceptional experience. How you treat your customers, and the value they get by buying from you, determines if they will ever return, let alone advocate for your brand.

Other incentives that help in customer retention include return policies, refund offers, free shipping, and superior customer service. You can also offer rewards for referrals, give tailored bargains for existing customers, and prepare explainer guides for your products.

Develop an excellent customer experience coupled with enticements to become the preferred supplier amongst your competitors.

5. Automate the Funnel’s Processes

After developing a marketing sales funnel and confirming its functionality, it's time to automate the system.

An automated system has high accuracy in converting marketing sales funnel prospects. Developing such a system begins with outlining the interactions that define your potential buyers.

Fortunately, tools like Google Analytics can monitor and analyze most of the activities on your website. You can then design a system that automates most of the actions and integrates with your favorite marketing platform.

Keep With It

Sales funnels are great in tracking customer behavior. Once your funnel is complete, you need to monitor its performance.

Among the metrics used to experiment sales funnels, be sure to include funnel conversions. This parameter checks the number of users who enter your funnel and convert into buying customers.

As you adjust your marketing strategy, you can tell if you are doing well in the conversion rate increases.

Implementing a marketing sales funnel is not that easy. It’s an ongoing process that you have to keep revising throughout the life of your business.