The Expert Advantage: Why Your Business Should Consider Outsourced Marketing

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According to the State of Small Business Report, 54% of small businesses outsource their graphic design and website design needs

According to the State of Small Business Report, 54% of small businesses outsource their graphic design and website design needs. However, only 14% outsource their advertising, marketing, and public relations needs.

That's 86% of those businesses missing out on big revenue opportunities.

With outsourced marketing, you can grow your business without adding new items to your ever-growing to-do list.

Get Ongoing Attention

Marketing strategies aren't one-and-done endeavors. Whether you choose print ads, digital marketing, or a combination of the two, campaigns need ongoing attention and optimization.

One of the benefits of digital marketing is the ability to optimize campaigns based on frequent, measurable results.

Pay-per-click (PPC) campaigns on Google, LinkedIn, and other platforms offer data every day. Using that data, a marketing company can pinpoint the best opportunities to generate optimal results.

These campaigns also need frequent reviews to adjust bids, budgets, negative keywords, and more.

You might not have time to give your campaigns daily attention, but with outsourced marketing, you don't have to! Instead, a marketing company can keep an eye on everything for you, including when to make changes.

Tap into Their Expertise

You don't have the time to become an expert in every little thing. With outsourced marketing, you don't have to.

Instead, you can tap into the knowledge and experience of a full team of experts. As an extension of your company, these experts can leverage their own know-how to benefit your business.

That includes marketing strategies, branding initiatives and updates, copywriting and SEO optimization, website development, graphic design, and more.

Access to the Latest Trends

According to Forbes Insights, new technology is the second most important factor for business growth. It's actually listed right behind customer expectations.

With our society's obsession for all things technological and digital, the two often go hand in hand.

However, technological trends (including social media platforms, apps, and websites) change quickly. The marketing trends associated with these areas have to react just as fast.

One of the advantages of outsourcing is having someone to keep up with it all for you.

A marketing company can even pinpoint the trends associated with your specific industry. In combination with the newest advertising trends, they can help you develop a strategy that helps you advance way ahead of your competitors.

Less Stress, More Productivity

From concept to completion, marketing campaigns are a step-by-step process. They require creativity, strategizing, implementing, and optimizing over and over for the best possible outcome.

Trying to keep organized and on-schedule while balancing other day-to-day business processes can be stressful.

One of the advantages of outsourcing is the ability to keep this stress off your shoulders. With access to an outsourced marketing team, you can keep your time and attention on the matters that matter most.

Don't stress about confusing or complicated marketing platforms. Instead, you can ask your experts to handle the areas you're unfamiliar with.

This saves you time, money, and stress for everyone involved, and as your company grows and changes, your marketing company will also be quick to react.

Instead of wasting time trying to figure out how to alter your marketing strategies, your outsource team will already be on top of the ball, ready to help.

Stick to Deadlines

Your marketing coordinator, or another member of your staff, often juggles a lot of responsibilities.

There are campaigns that need updating, materials to send to the printer, events to plan, blog posts to write. The list goes on and on.

Sometimes, there's not enough work to justify hiring a new employee. You just need a little more help.

By outsourcing marketing responsibilities to professionals you know will get the job done, it allows you to outsource based on the tasks you need, making it a more cost-effective choice.

Plus, creative teams are deadline-oriented. They know you need ads, blog posts, and PPC updates ASAP. They're prepared to keep you on schedule.

Outsourced Marketing Cuts Your Costs

You likely have a specific budget dedicated to your company's marketing initiatives for the year. With an effective marketing strategy, you can optimize your campaigns to cut down on wasted spend.

Marketing companies know how important it is for you to keep to a budget. One of the benefits of digital marketing is the ability to gain real-time data about how your budget is spent.

This way, you can tell what's working, and what's not, before reallocating your budget.

For example, if your PPC campaigns prove to be more successful than print marketing methods, you can give your PPC more attention.

As a result, you're spending your money without wasting money.

Give ROI a Boost

Outsourcing your marketing doesn't just help you cut costs. It also helps you make the most money back as possible.

With an outsourced marketing company, you can focus on the marketing strategies that are most effective for your business and industry.

If most of your customers are online, PPC and social media are the way to go. If your customers preferring holding physical brochures and flyers, you can focus your budget on print ads.

As mentioned earlier, one of the benefits of digital marketing is the real-time data regarding your campaign. When you cut off ineffective ones, you can boost your budget on the campaigns that are working best. This method brings the most ROI to the table for you.

Focus Where it Matters Most

Your employees, customers, and different areas of your business require your attention every single day.

With an outsourced marketing company, you don't have to split your attention in another direction. Instead, you can keep your attention where it matters most.

An outsourced team will bring in the leads. Then, you can focus on turning those leads into paying customers.

Branding initiatives can also help improve customer retention, brand awareness, and brand recognition.

That way, you can hold onto those customers and attract new ones at the same time.

You Won't Suffer Over Staffing Changes

According to the Center for American Progress, turnover can cost a company between 16 and 213% of the previous employee's salary.

Paying to find and instruct new employees isn't the most cost-effective choice.

A high turnover rate means you have to worry about training new staff members. They'll need to learn about your business, your customers, your active campaigns, and your marketing plan for the year.

With an outsourced marketing company, you don't have to worry about staff changes.

Instead, you have a persistent team, year after year, who knows your business just as well as you do.

Outsourced marketing allows you to focus on your business while building your business. With a dedicated team of experts, you can tap into the latest trends and ensure your campaigns are optimized for success.