Firehaus launches Creativity Exchange training offering
26 July 2019 13:19pm
The evidence is clear. Creative companies perform better financially. Creative is the largest contributor to advertising’s sales uplift. And emotional creative is better at driving sales growth*. So how can we equip teams to use creativity as their competitive advantage?
Our research with brand marketers and agencies alike revealed a real desire. To be able to help their teams to write compelling briefs. To be more confident about thinking strategically. To help foster a culture that better supports the process of producing effective creative work.
So that’s exactly what we’ve developed.
Creativity Exchange is our approach to training in an open, sharing environment where listening is as important as speaking. We ignite the creativity of your team with training by people who understand the industry from the inside out.
Our series of masterclasses, how-to workshops and inspiration sessions are tailored specifically for brand marketers and agency professionals, and built around the needs of your business. Led by a Firehaus Founder or one of our talented Crew, you get the benefit of our evidence-based method built on years of practical experience working in creative agencies in close collaboration with blue-chip brands.
How to create the conditions for creativity
How to write a great communications strategy
How to see what others don’t and create insights
How to go write better creative briefs
*McKinsey ‘Creativity’s bottom line - how winning companies turn creativity into business value and growth’; Nielsen ‘When it comes to advertising effectiveness what is key’ (2017); Les Binet and Peter Field ‘The long and the short of it’ (IPA)