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Pr PR and Social Media

Finn hires Abby White from Democracy

Finn

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June 3, 2021 | 2 min read

Finn has hired Abby White as senior account director to lead on its key PR and social accounts

a href="https://www.finncomms.com/">Finn has hired Abby White as senior account director to lead on its key PR and social accounts. Abby joins with 10 years experience of leading campaigns for household, national and global brands.

Abby joins the Leeds based FMCG specialist after cutting her teeth in the world of retail and brand PR working on Tesco, Aldi, Dulux, Tile Giant, Lambrini, Crabbie’s and Fray Bentos. More recently, Abby led the global charge for Dulux’s Colour of the Year – bringing the first ever digital launch of a colour to life as the pandemic put the usual style of media launches on hold.

In her previous role, Abby headed up a specialist amplification team to deliver standout earned media relations across Democracy’s full portfolio of clients spanning FMCG, homes & interiors, property, energy and automotive sectors.

As a seasoned earned media strategist, Abby will bring her expertise in earned, influencer and social to the agency whilst leading on on key clients TENA, Cushelle, Plenty, Marigold and Vileda.

Rich Rawlins Finn founder said ‘Abby is wonderful addition to our team. Her experience will add great value for our clients as well as support and advice across the business . I’m excited to see what the future holds.’

Abby said, ‘Finn’s progressive approach to brand building really attracted me to the agency. The guys are producing some really exciting work for a fantastic roster of FMCG clients and I’m really looking forward to getting stuck in.’.

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