European Connected TV Initiative

The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.

Founded: 2020
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Skills

Connected TV
Tv Advertising

Sector Experience

Broadcasting
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Talking CTV with Publitalia's Paola Colombo

by Jon Watts

22 December 2020 0:12am

Paola Colombo, General Manager of AdTech and Business Development at Publitalia/Mediaset recently caught up with European Connected TV Initiative Project Director Jon Watts to discuss how she and her team are unlocking the potential of Connected TV in Italy.

Tags

Connected TV
Paola Colombo
Jon Watts
CTV
italy
Publitalia
Mediaset
advertising