European Connected TV Initiative
The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.
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Talking CTV with Publitalia's Paola Colombo
by Jon Watts
22 December 2020 0:12am
Paola Colombo, General Manager of AdTech and Business Development at Publitalia/Mediaset recently caught up with European Connected TV Initiative Project Director Jon Watts to discuss how she and her team are unlocking the potential of Connected TV in Italy.