The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.
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Talking CTV with Publitalia's Paola Colombo
22 December 2020 0:12am
Paola Colombo, General Manager of AdTech and Business Development at Publitalia/Mediaset recently caught up with European Connected TV Initiative Project Director Jon Watts to discuss how she and her team are unlocking the potential of Connected TV in Italy.