European Connected TV Initiative
The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.
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Europe CTV opportunity: Rakuten's Chris Edwards is bullish
by Mary Ann Halford
10 December 2020 17:37pm
Recently, Mary Ann Halford, Project Director for the European Connected TV Initiative caught up with Chris Edwards, Director of Business Development at Rakuten Advertising and discussed Rakuten TV's business growth and the bright outlook for CTV in Europe.