European Connected TV Initiative

The European Connected TV Initiative is exploring the potential of connected TV advertising in Europe. This major thought leadership project is sponsored by Google, Roku, Fincons and IPONWEB.

Founded: 2020
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Tv Advertising

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Europe CTV opportunity: Rakuten's Chris Edwards is bullish

by Mary Ann Halford

10 December 2020 17:37pm

Recently, Mary Ann Halford, Project Director for the European Connected TV Initiative caught up with Chris Edwards, Director of Business Development at Rakuten Advertising and discussed Rakuten TV's business growth and the bright outlook for CTV in Europe.

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Connected TV
europe
advertising
Rakuten TV