Engine Creative

Northampton, United Kingdom
Founded: 1997
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Skills

digital strategy
Digital innovation
Augmented reality
Digital publishing
virtual reality
Mixed reality
Clients
Tesco
EE
P&G
Benefit Cosmetics
Coca-Cola
Disney
IPC Media
Lacoste
Mazda
Ministry of Sound

and 10 more

Sector Experience

Education
Media
Retail
Publishing
Technology
Consumer goods
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National Trust for Scotland: Augmented reality for the cultural heritage sector

Insight:

With over 100 areas of national importance to protect and preserve across Scotland, the National Trust for Scotland (NTS) is tasked with bringing Scottish heritage alive for all generations. Augmented reality is the perfect way to bring the physical environment to life with engaging digital content, and the prestigious Brodie Castle was chosen by the NTS to receive an AR makeover to help encourage more young families to visit.

Output:

The introduction of an innovative AR campaign, broadcast on Engine Creative’s own Reydar app, allows guests to engage and interact with the castle’s mascot Brodie the bunny. Visitors are able to take photos with the animated character that can be easily shared across social media, creating a buzz around Brodie Castle, and the NTS in general.

Results:

The National Trust for Scotland has shaken up the cultural heritage sector by providing a new way to involve younger audiences with Scottish history. This experience has huge potential for future developments, not just within Brodie Castle but across all of the Trust’s locations, and the tourism industry in general.

Get in touch now to find out how the power of augmented reality can be used to bring your visitor attraction to life.

Find out more:

About the Reydar AR app

About Engine Creative

Tags

Marketing
augmented reality
Tourism
AR