Loterie Romande Picks Else London to Redesign eGaming Experience

Listen to article

Else London has partnered with Camelot Global and Loterie Romande to design the Swiss Lottery’s new eGaming platform

The project involves a completely new design for Loterie Romande’s suite of games including six Lotto brands, sports betting, horse racing and instant win games as well as new mobile applications.

Working alongside Camelot, our ambition is to deliver a modern, relevant and personalised experience for players across both mobile web and app.The new platform will go live early in 2017 with the UX and design being defined throughout 2016.

About Loterie RomandeHeadquartered in Lausanne, Loterie Romande was founded in 1937 and operates six draw games (EuroMillions, Swiss Lotto, Trio Magic, LotoExpress Banco and Banco Jass), three prognosis games (including PMU) and offers a ticket quarantine scratch. These tickets, the first was issued in 1978, are constantly subject to makeover: thus, the most famous of them, the Tribolo, has experienced more than 400 different skins. Each year, new tickets are launched on the market to meet the demand of public innovations.