A global rebrand for Evalueserve
How can a brand positioning transform a business?
Evalueserve combines human expertise and class-leading technology to provide businesses with the research, analytics and data they need to make better decisions, faster. They came to us to help them develop a strong, differentiating positioning and a new visual identity to help propel the company's growth.
They got what they came for – and rather a lot more. Their CEO credits the project with reinvigorating Evalueserve's entire corporate strategy and even helping him land a book deal.
We brought Evalueserve's new “Powered by Mind+Machine” positioning to life with a fresh, flexible visual identity, which was adaptable across printed and digital media.
We also created an internal brand engagement programme to educate everyone at Evalueserve and get them behind the change.