Earnest

Earnest is the award-winning B2B marketing agency that’s chasing out the humdrum in London and New York.

London, United Kingdom
Founded: 2009
Staff: 50
More
Skills
Branding/Identity
Marketing
Event Services
Direct Marketing
Mobile Marketing
Content Marketing
Advertising
Exhibitions & Event
Digital Marketing
Lead Generation

and 3 more

Clients
Capita
Microsoft
Instagram
ADP
AXELOS
Direct Energy
Bupa Global
Centrica
Misys
London Business School

and 6 more

Sector Experience
Automotive
Business to Business
IT
Property
Telecoms
Insurance
b2b
B2B Services
Financial services
B2B Technology

and 5 more

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Savanta: Introducing the new way to make better decisions

Savanta is a research and insights company, newly-formed from five specialist agencies coming together to offer end-to-end integrated intelligence services. We created a brand identity that immediately sets Savanta apart from the competition – with a hero colour unlike anyone else in the industry, and a proposition that both promises real results for their customers and rallies internal teams: ‘Make Better Decisions’.

We launched the brand, internally and externally, with a bang through a suite of branded collateral, a HubSpot-powered WordPress website, a beautifully printed brand booklet, and an entertainment-packed ‘Make Better Decisions’-themed launch event for over 150 invited guests.

Insight
The research industry is very staid and traditional, creating the perfect opportunity for a new research and intelligence company that stands out with difference.

Idea
The central proposition ‘Make Better Decisions’ works as both a strapline and a call to action, delivering confident reassurance to their customers and a rallying cry to their internal teams.

Innovation
Building the launch event entirely around the brand proposition – including a live art installation depicting this year’s big decisions, a keynote speech from entrepreneur Jo Malone on the better decisions she’s made, through to a game of decision-based ‘dumpling roulette’ that allowed attendees to experience what Make Better Decisions means.

Impact
_14,449 website visitors in the first three months
_150 attendees at the launch event
_Overwhelmingly positive feedback from internal teams and customers

"The creative brought it all to life wonderfully. The graphic device was a stroke of genius that gives us so much creative potential and our internal teams have enthusiastically bought into it. It's really created a lot of energy."
Andrew Dalgish
VP of Marketing, Savanta

Tags

website
event
Marketing

Clients

Savanta