Savanta: Introducing the new way to make better decisions
Savanta is a research and insights company, newly-formed from five specialist agencies coming together to offer end-to-end integrated intelligence services. We created a brand identity that immediately sets Savanta apart from the competition – with a hero colour unlike anyone else in the industry, and a proposition that both promises real results for their customers and rallies internal teams: ‘Make Better Decisions’.
We launched the brand, internally and externally, with a bang through a suite of branded collateral, a HubSpot-powered WordPress website, a beautifully printed brand booklet, and an entertainment-packed ‘Make Better Decisions’-themed launch event for over 150 invited guests.
The research industry is very staid and traditional, creating the perfect opportunity for a new research and intelligence company that stands out with difference.
The central proposition ‘Make Better Decisions’ works as both a strapline and a call to action, delivering confident reassurance to their customers and a rallying cry to their internal teams.
Building the launch event entirely around the brand proposition – including a live art installation depicting this year’s big decisions, a keynote speech from entrepreneur Jo Malone on the better decisions she’s made, through to a game of decision-based ‘dumpling roulette’ that allowed attendees to experience what Make Better Decisions means.
_14,449 website visitors in the first three months
_150 attendees at the launch event
_Overwhelmingly positive feedback from internal teams and customers
"The creative brought it all to life wonderfully. The graphic device was a stroke of genius that gives us so much creative potential and our internal teams have enthusiastically bought into it. It's really created a lot of energy."
VP of Marketing, Savanta