Samsung Galaxy Note8 ‘Big+Small’: The European launch
Carrying around two phones is so last year. Today’s business person wants a consumer-grade smartphone that connects their work and personal lives seamlessly, and Samsung is leading the charge in delivering just that. Earnest has been helping Samsung to make some B2B noise across Europe, showing businesses that Samsung can help them “Do bigger things” every day.
For the European launch of the Galaxy Note8, we developed a rich content-led campaign exploring how big and small businesses embrace technology. As well as showcasing the Note8, our campaign helped cement Samsung’s position as a thought leader in business tech.
We kick-started the campaign with a detailed Big + Small report, looking into how businesses of different sizes approach technology and integrate with existing business practices.
We expanded the Big + Small conversation at a live panel debate at The Gherkin. This event brought together senior leaders of big and small businesses, revealing their views and experiences of the report’s five key themes.
The jewels in the campaign’s crown were two films capturing a day in the life of real people from interesting and innovative businesses, one big and one small. They road-tested the Galaxy Note8 and an ecosystem of complementary Samsung tech in the context of a typical working day, resulting in authentic and engaging content that showcased the Galaxy S8 and how it helps business people stay agile, secure and enabled to “Do bigger things”.
We completed the suite of campaign assets with a host of inbound and outbound content; including a demand generation toolkit, social media activity, and marketing and sales enablement content.