Misys: Internal brand launch
Sadly most companies announce a rebrand to their employees with an email. But Misys wanted more.
Earnest used iBeacon technology to create the Connect the Dots brand game, played through iOS-enabled smartphones and tablets. It brought to life Misys’ new brand values of “Connect. Innovate. Expand” – and helped staff to tell a consistent story.
28% increase in internal email engagement
70% of staff said they felt confident about explaining the new brand externally