Kaspersky: Global launch campaign
The launch of Kaspersky Endpoint Security for Business was the largest in Kaspersky’s B2B history.
Our light-trail visual brought ‘See it. Control it. Protect it’ to life across websites, events, social media and co-marketing channels.
The results: After rollout across 40 countries in 18 languages, and hundreds of localised campaign assets, Kaspersky received 77,000 responses, and most importantly a $38m pipeline.