Driving retail and transport to Google Maps for Business
When is a map more than a map?
Google asked us to drive demand for Google Maps for Business in the retail and transport industries.
Our ‘When is a map more than a map?’ campaign targeted senior executives through personalised name and location-based ‘pop up’ DM, personalised e-DM and online ads.
Bespoke URLs sent them to a microsite where they could read and share relevant content, videos, case studies and our ‘Little Book of Google Maps for Business’.