Earnest

Earnest is the award-winning B2B marketing agency that’s chasing out the humdrum in London and New York.

London, United Kingdom
Founded: 2009
Staff: 50
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Skills
Branding/Identity
Marketing
Event Services
Direct Marketing
Mobile Marketing
Content Marketing
Advertising
Exhibitions & Event
Digital Marketing
Lead Generation

and 3 more

Clients
Capita
Microsoft
Instagram
ADP
AXELOS
Direct Energy
Bupa Global
Centrica
Misys
London Business School

and 6 more

Sector Experience
Automotive
Business to Business
IT
Property
Telecoms
Insurance
b2b
B2B Services
Financial services
B2B Technology

and 5 more

Less

EVO Payments: How do you create a brand campaign that tickles techies?

EVO was small, and new. They needed to make an impact, fast. This meant turning the creative dial up to 11 – at least.

We helped EVO Payments International (EVO) to make an unmissable entrance into the UK market with a campaign that amused and engaged their target audience of software developers – enough to persuade them to consider partnering with EVO and providing a channel to market.

EVO are geeks: developing payments software that's incorporated into bigger, more complex solutions. So we portrayed them as uber-geeks – creating a cast of comically nerdy characters to front the brand and make the target audience feel cool.

We developed a content rich campaign consisting of an integrated mix of marketing and sales support materials – all written from the tone of voice of our characters.

Clients

EVO Payments