Vodafone: Becoming the leading voice in new business technology
Vodafone Group, the British multinational telecommunications conglomerate, wanted to strongly position itself as a thought-leader and the go-to enterprise partner for Software Defined Networking (SDN).
To help Vodafone capture early adopters and position them as an SDN leader, we developed an awareness campaign that included a manifesto, vision guide and blog posts – all based on executive interviews we conducted – and produced a video and podcast series using content from a live panel discussion which we organised. All of these assets were then used in a media campaign to encourage sign-ups to the SDN Innovation Workshop.
_ Innovation workshops scheduled – 37% of annual target achieved in 8 weeks
_ Sign-ups to the gated Future of Networks insight pack – 20% of annual target achieved in 8 weeks
_ Lowest cost per lead – Paid media campaign has achieved the lowest cost per lead (CPL) ever for Vodafone
_ Most visited page – SDN page on the Digital Sales Hub is already the most visited page across the whole portal