Earnest

Earnest is the award-winning B2B marketing agency that’s chasing out the humdrum in London and New York.

London, United Kingdom
Founded: 2009
Staff: 50
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Skills
Branding/Identity
Marketing
Event Services
Direct Marketing
Mobile Marketing
Content Marketing
Advertising
Exhibitions & Event
Digital Marketing
Lead Generation

and 3 more

Clients
Capita
Microsoft
Instagram
ADP
AXELOS
Direct Energy
Bupa Global
Centrica
Misys
London Business School

and 6 more

Sector Experience
Automotive
Business to Business
IT
Property
Telecoms
Insurance
b2b
B2B Services
Financial services
B2B Technology

and 5 more

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Vodafone: Becoming the leading voice in new business technology

Vodafone Group, the British multinational telecommunications conglomerate, wanted to strongly position itself as a thought-leader and the go-to enterprise partner for Software Defined Networking (SDN).

To help Vodafone capture early adopters and position them as an SDN leader, we developed an awareness campaign that included a manifesto, vision guide and blog posts – all based on executive interviews we conducted – and produced a video and podcast series using content from a live panel discussion which we organised. All of these assets were then used in a media campaign to encourage sign-ups to the SDN Innovation Workshop.

Impact
_ Innovation workshops scheduled – 37% of annual target achieved in 8 weeks
_ Sign-ups to the gated Future of Networks insight pack – 20% of annual target achieved in 8 weeks
_ Lowest cost per lead – Paid media campaign has achieved the lowest cost per lead (CPL) ever for Vodafone
_ Most visited page – SDN page on the Digital Sales Hub is already the most visited page across the whole portal

Tags

Content
Digital
Innovation

Clients

Vodafone