Earnest

Earnest is the award-winning B2B marketing agency that’s chasing out the humdrum in London and New York.

London, United Kingdom
Founded: 2009
Staff: 50
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Skills
Branding/Identity
Marketing
Event Services
Direct Marketing
Mobile Marketing
Content Marketing
Advertising
Exhibitions & Event
Digital Marketing
Lead Generation

and 3 more

Clients
Capita
Microsoft
Instagram
ADP
AXELOS
Direct Energy
Bupa Global
Centrica
Misys
London Business School

and 6 more

Sector Experience
Automotive
Business to Business
IT
Property
Telecoms
Insurance
b2b
B2B Services
Financial services
B2B Technology

and 5 more

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Rebranding the London Business School's Alumni Reunion

London Business School (LBS) is Europe’s number one business school, providing world-class education to over 11,000 students.

We were asked to refresh the campaign for the annual Alumni Reunion and engage former students like never before, encouraging their attendance from around the world.

Likening the Alumni to brightly coloured birds returning to the family nest, we used heartfelt writing and stirring visuals to tug on the heart-strings of each Alumnus.

We then rolled the creative and messaging out across all forms of correspondence, including DM, emails, reunion website and the event itself.

Largest reunion event to date

+500% increase in number of gifts to the school

+42% increase in social reach

Tags

Brand
campaign
Brand Identity

Clients

London Business School