Search marketers have been talking about it for years, and search engines have been experimenting with results powered by structured data since 2009
In the last eighteen months or so, however, there has been a major shift both in the importance search engines place on structured data, and the impact it is having on the SERPs.
As a result, structured data has now become an extremely important part of modern SEO. Despite this, it remains relatively poorly understood by most marketers.
If you want to learn more about what structured data is, check out our introduction to structured data. In this article, we’ll look at why structured data is so important for your business.