How to series: 5 simple automation flows to get you started

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At its heart and simply put, marketing automation is the process of automating a marketing function

Today, the sophisticated marketing flows and campaigns produced by some of the world’s biggest brands are due in no small part to this automation.

There are so many reasons why marketing automation has become an industry buzzword. With nearly 20 years of software, guidance and businesses set up specifically to cater for it, it’s no surprise that 'marketing automation' has come in and out of our consciousness over time - and now we are now talking about it again. In this article, I’m assuming that you have worked in marketing for a short period so you are familiar with some of the core marketing theories around personas, user journeys and conversion rate optimisation (CRO).

If you're wondering how to get started with automation, we've got five simple marketing automation flows you should consider using to get you up and running.