50% increase in online engagement
Selenity wanted to have full control over how their content was organised and presented on a brand new website, in order to attract and nurture leads, engage with prospects, and ultimately grow the business across a variety of industries. Due to a planned marketing schedule, the delivery date for the project was tight. However, thanks to an agile approach to design and development, we were able to hit this deadline without compromising on quality.
Distinction first developed the brand’s overall digital strategy before applying it to the full redesign of their website. A thoughtful content strategy coupled with beautiful design and powerful technology was essential to not just meet business goals, but create something Selenity could easily maintain and grow into the future.
What we did
50% increase in pages per session
25% increase in time on site
What they said
"Our old website had served us well for the last few years, but it was quickly becoming apparent that it was no longer fit for purpose for our changing brand position and marketing needs. The old cms was starting to show its age and wasn’t providing a stable, effective platform for managing our site’s content. We were also seeing a growing number of our visitors accessing the site on a tablet or smartphone, so we wanted to take this opportunity to make the site mobile-friendly using responsive design. Based on our specific requirements, distinction recommended the kentico cms. We’ve been really impressed with what kentico has to offer, and it’s made updating and growing our site easier than ever before."