Distinction

We help brands stand out using digital. We focus on outcomes, not outputs.

London, United Kingdom
Founded: 2001
Staff: 30
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Skills
Online/Digital
Web Design
Paid Search
Search Engine Marketing
Graphic Design
Digital/Web
Social Media
Marketing
Web Development
Ecommerce Solutions

and 9 more

Clients
Unilever
Barclays
Macmillan
Experian
Pan Macmillan
Speedo
Alzheimer's Society
Equifax
DMH Stallard
University of Nottingham

and 8 more

Sector Experience

Business to Business
Charity
Education
Financial
Food & Drink
IT
Media
Professional Services
Retail
Travel
Less

50% increase in online engagement

Brief

Selenity wanted to have full control over how their content was organised and presented on a brand new website, in order to attract and nurture leads, engage with prospects, and ultimately grow the business across a variety of industries. Due to a planned marketing schedule, the delivery date for the project was tight. However, thanks to an agile approach to design and development, we were able to hit this deadline without compromising on quality.

Solution

Distinction first developed the brand’s overall digital strategy before applying it to the full redesign of their website. A thoughtful content strategy coupled with beautiful design and powerful technology was essential to not just meet business goals, but create something Selenity could easily maintain and grow into the future.

What we did

Design

Website build

Digital marketing

Digital strategy

Goals achieved

50% increase in pages per session

25% increase in time on site

What they said

"Our old website had served us well for the last few years, but it was quickly becoming apparent that it was no longer fit for purpose for our changing brand position and marketing needs. The old cms was starting to show its age and wasn’t providing a stable, effective platform for managing our site’s content. We were also seeing a growing number of our visitors accessing the site on a tablet or smartphone, so we wanted to take this opportunity to make the site mobile-friendly using responsive design. Based on our specific requirements, distinction recommended the kentico cms. We’ve been really impressed with what kentico has to offer, and it’s made updating and growing our site easier than ever before."

~Adele Briggs, Director of Corporate Communications

Read full case study here.

Tags

digital marketing
web development
Web design
digital strategy
SEO
UX

Clients

Selenity