Digitas UK

Digitas is the connected experience agency, with strategy, technology, data, creativity and media under one roof. We blend these disciplines to create digital experiences that bring brands to life.

London, United Kingdom
Founded: 1995
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Skills
Data
Data Analysis
SEO
Creative
technology
Strategy
Content Planning
Campaign Creative
Campaign Development
Paid Search

and 6 more

Clients
BT
Mondelēz
Honda
Samsung
ASOS
Under Armour
Formula One
COS
Blue Bay Asset Management
Greystar

and 4 more

Sector Experience
Automotive
FMCG
Professional Services
Retail
Insurance
banking
Travel & Hospitality
Travel & Tourism
Fashion
Utilities

and 1 more

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#StayHomeStayPlayful

Briefed in January 2020 for a campaign to go live in May 2020. We pivoted in March and were live in April. This is the story of the Oreo Playbook.

OREO believes that “In a world where the seriousness of adult hood is sucking the fun out of everything, OREO uses the power of a playful spirit to bring people together.”

When Covid-19 hit and lockdown was upon us we needed this now more than ever. We needed people to stay home but more than anything we needed to stay playful.

15 moments of inspiration, posted over 30 days. Each activity was designed to help you find another way to stay playful during the Covid-19 circumstances.

These moments of inspiration included specific calls to action helping to to bring distanced friends together again.

Tags

Campaign
Digital
customer experience

Clients

Oreo
Mondelēz