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Briefed in January 2020 for a campaign to go live in May 2020

We pivoted in March and were live in April. This is the story of the Oreo Playbook.

OREO believes that “In a world where the seriousness of adult hood is sucking the fun out of everything, OREO uses the power of a playful spirit to bring people together.”

When Covid-19 hit and lockdown was upon us we needed this now more than ever. We needed people to stay home but more than anything we needed to stay playful.

15 moments of inspiration, posted over 30 days. Each activity was designed to help you find another way to stay playful during the Covid-19 circumstances.

These moments of inspiration included specific calls to action helping to to bring distanced friends together again.