Penguin Book Launch, 'Big Little Lies'

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Headline Achievements

1,300,000 Campaign Reach

157,000 Launch Video Views

2,204 Facebook Likes

1,500 Qualified Leads

The Campaign

To promote the launch of their new paperback, Big Little Lies, Penguin Random House and Digital Visitor collaborated with the aim of raising awareness of the award-nominated title.

Ensuring as many people as possible engaged with the book, the trailer video was key to creating a buzz around the launch.

We used teaser promoted posts and targeted campaigns on Facebook, in conjunction with effective blogger outreach to craft an intuitive campaign that would capture support for Big Little Lies, as well as future titles.

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