Intercontinental Hotels Group ' Minute Millionaire' PR Campaign

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Headline Achievements

1,600,000 Content Views

225,000 Social Reach

3,200 Website Clicks

1,400 Social Interactions

The Campaign

When IHG Rewards Club asked us to create a second social campaign for them, this time to promote the wide variety of redemption offers available to members, they wanted us to support the resulting ‘Minute Millionaire’ game by securing coverage with influencers.

Set the challenge of turning a hotel loyalty scheme into a fun and interesting topic that bloggers would want to talk about and, more importantly, be able to drive traffic to, we had to get creative with our approach.

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