Digital Radish

London-based marketing agency helping complex technology brands to break new ground, and winning a few awards as we go.

London, United Kingdom
Founded: 2013
Staff: 30
More

Skills

Account Based Marketing
account management
Branding
Content
Creative
Clients
Masternaut
VEEAM
Exasol
Applaud
BSI
Karhoo
Ticketer
Censornet
Edgify
Positive Momentum

and 3 more

Sector Experience

B2B Services
B2B Technology
B2B,
Travel
Charity
IT
Education
Less

Karhoo and a passport to the world’s top online travel agents

by Emile Capps

A one-to-one ABM programme that used razor-sharp creativity to reach the biggest international Online Travel Agents.

Where to, Karhoo?

Karhoo, a mobility exchange platform that connects online travel customers with rides worldwide, wanted to reach international Online Travel Agents (OTAs) with their white-label offering.

How we got them there

We started by packaging up their offering into a clear, compelling message. With ten target OTAs identified for this ABM programme, we went deep on the research, forming full reports on each account’s place in the market in 2020.

Using this gold dust, we created individual “passports to success” sent as a DM to decision-makers within each account, to show prospects how Karhoo can help them meet their “destinations” (goals). The DM was supported with several touchpoints across multiple channels including personalised landing pages, LinkedIn, email and calls, guiding contacts to their end destination: a partnership with Karhoo.

A one-way ticket to awards success

And it wasn't just Karhoo's target accounts that couldn't pass up on their passports. We're delighted to announce that this campaign is now officially a four-time award winner, having picked up 2 gold awards at The Drum B2B Awards 2020 and 2 silvers at the B2B Marketing Awards.

We couldn't have done so without such a brilliant, supportive client, and we'd like to thank the team at Karhoo for making it happen.

About Digital Radish

Digital Radish is the marketing agency for complex technology brands ready for change. To find out more about our groundbreaking work, and how we can help you, why not visit our site?

Tags

ABM
Karhoo
B2B
B2B Campaign
Digital
Award Winning Campaign

Clients

Karhoo