Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Organic & Paid Social Media, Graphic Design, Digital PR & Web Development and Web Design.

Leicester, United Kingdom
Founded: 2013
Staff: 43
Digital and Performance Marketing
Digital PR
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Content Marketing

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JD Sports
Swift Blinds
Johns & Co
Crown Couriers

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B2C Technology

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Multimillion-pound deal sees Digital Ethos acquired by global player Cadastra

by Luke Tobin

November 16, 2022

The Leicester-born agency has been acquired by Cadastra as part of its ongoing growth strategy.

Digital Ethos, which recently became a certified B-Corporation, said the deal will allow the business to add an array of clients to an established operation existing in 15 countries.

The 50 digital marketing specialists at Digital Ethos will also join Cadastra and will remain at the Leicester headquarters.

Luke Tobin, who founded Digital Ethos in 2016, will remain CEO of Digital Ethos. He said: "I am extremely excited to continue to drive the business forward as CEO and work in a unified and global business. Our collaborative global partnership with Cadastra brings together the best of our cultures and experiences to scale our digital marketing strategies.

“Following the signing between our two businesses, there will be no immediate change in day-to-day delivery. Our clients will continue to receive the high level of service they have become accustomed to.

“We also understand that this acquisition brings a great opportunity for cross-selling and up-selling with Cadastra's operations in London and Brazil. I am looking forward to this exciting next stage of growth with Cadastra.”

Cadastra is a global marketing, technology, business strategy, data and analytics solutions company, which has more than tripled its international operation in the last year. This deal takes another important step in consolidating its global platform, forming a structure with almost 700 employees, seven offices, and operations in more than 20 countries.

Gustavo Bacchin, CEO of Cadastra EMEA said: “Inorganic growth is a key part of our growth strategy for the next five years. The acquisition of Digital Ethos scales our strong revenue, gives us a more robust base in Europe, and enhances important capabilities in the digital marketing area.

"The cultural match and growth plans are an essential part of this deal. The partners aim for accelerated growth on a global level. We have a work environment that is welcoming, stimulating, and focused on generating results from digital. In addition, we are adding a talented team that will help us take the Cadastra brand even further in the UK and Europe.”

Digital Ethos has a well-recognised track record in England, having already completed two of its own acquisitions. The agency has worked with major British brands such as NHS, Flutterwave, JD Group, Co-op, and Scrivens, offering SEO, paid media, social media, digital PR, and content production.

Over the next 12 months, the companies will format an integration plan, including the rebranding of Digital Ethos to Cadastra EMEA and the sharing of teams and resources from the London and Brazil offices.


About Digital Ethos
Digital Ethos is an award-winning, full-service digital agency covering SEO, PPC, Web Design, Social Media, and PR with offices nationwide and presence in Germany. Each individual strategy is backed with the same intent; to make your business succeed online by fueling the demand through world-class digital marketing solutions. Clients include Co-op, NHS, M&S Opticians, Johns&Co, and BSL.

About Cadastra
Cadastra is a global marketing, technology, business strategy, data and analytics solutions company delivering exponential sales through digital channels. For more than 20 years, has been helping brands of all sizes in 66 countries to achieve state of the art over digital operations as Paid Search, SEO, Programmatic media, Social Media, e-Commerce, CRM, Data Science, Analytics, and Martech. As a leader in search engine marketing in Brazil, it is the only company in Latin America to offer end-to-end solutions in Digital Transformation, with proprietary methodology, which enables a 93% customer retention rate. Clients include Unilever, L’Oreal, Samsung, Volvo and Uber.


Digital Marketing
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