Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
Less

The London Preschool Group: a comprehensive, multi-channel marketing strategy

by Maddie Crossling

The Brief

The London Preschool Group approached Digital Ethos as they’d had a bad experience with a previous agency and wanted more hands-on support and a human touch brought back into their marketing.

They had ambitious expansion plans and needed an agency that could help to feed this ambition with genuine customers and online engagement.

Our Approach

We started by building 5 industry-leading websites which complemented their brand, passion and drive. We also completed full audits of all main sales channels, and of all existing marketing campaigns. This would then allow us to create the most effective campaigns possible.

We created and implemented new SEO and PPC strategies, which were tailored specifically to the requirements and goals of The London Preschool Group. Since we identified the best keywords, they were quickly able to dominate online and surpass several key competitors within the education industry.

The Results

  • 62% increase in organic traffic
  • 44% increase in conversions
  • £22 cost per enquiry
  • 486% increase in keyword rankings
  • 26% increase in time spent on page

Tags

PPC
SEO
social media
digital marketing
marketing strategy
Web design and development

Clients

The London Preschool Group