The London Preschool Group: a comprehensive, multi-channel marketing strategy

The Brief

The London Preschool Group approached Digital Ethos as they’d had a bad experience with a previous agency and wanted more hands-on support and a human touch brought back into their marketing.

They had ambitious expansion plans and needed an agency that could help to feed this ambition with genuine customers and online engagement.

Our Approach

We started by building 5 industry-leading websites which complemented their brand, passion and drive. We also completed full audits of all main sales channels, and of all existing marketing campaigns. This would then allow us to create the most effective campaigns possible.

We created and implemented new SEO and PPC strategies, which were tailored specifically to the requirements and goals of The London Preschool Group. Since we identified the best keywords, they were quickly able to dominate online and surpass several key competitors within the education industry.

The Results

• 62% increase in organic traffic
• 44% increase in conversions
• £22 cost per enquiry
• 486% increase in keyword rankings
• 26% increase in time spent on page