Supporting competitive London based Hermes Dental Clinic with a driven marketing strategy

The Brief

Hermes Dental Clinic, a successful Dental Clinic in London, first approached Digital Ethos for digital marketing support as the business had seen a dramatic drop in enquiries. With fierce competition in central London, Hermes Dental Clinic were keen to re—gain their brand exposure and get the phone ringing again.

Our Approach

Digital Ethos carried out a full analysis of the business and a website audit, consulting on how to best gain brand exposure. The dedicated Digital Marketing Consultants created an in-depth resource file that advised on best practice changes, for both on-site and off-site search engine optimisation strategies.

It is important for Hermes Dental Clinic to be visible locally, so optimising their Google My Business was one of the first tasks. This consisted of adding services, correct opening times, images, videos and organic posts.

Due to a lack of technical optimisation, the website needed some urgent TLC. Our technical team amended the custom coded website, inputting new metadata into the top performing pages.

In order to promote the brand ethos and gain brand recognition, our digital marketing team advised Hermes Dental Clinic to begin a social media campaign. With regular posts and audience interaction, the social media campaign, although extremely niche, performed incredibly well.

The Results

• 28% increase in Google My Business interactions
• 16% increase in organic traffic
• 145 new organic followers in just 3 weeks
• 132% increase in social media interactions
• 15% increase in website health in just 4 weeks