Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
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Supporting competitive London based Hermes Dental Clinic with a driven marketing strategy

by Maddie Crossling

The Brief

Hermes Dental Clinic, a successful Dental Clinic in London, first approached Digital Ethos for digital marketing support as the business had seen a dramatic drop in enquiries. With fierce competition in central London, Hermes Dental Clinic were keen to re—gain their brand exposure and get the phone ringing again.

Our Approach

Digital Ethos carried out a full analysis of the business and a website audit, consulting on how to best gain brand exposure. The dedicated Digital Marketing Consultants created an in-depth resource file that advised on best practice changes, for both on-site and off-site search engine optimisation strategies.

It is important for Hermes Dental Clinic to be visible locally, so optimising their Google My Business was one of the first tasks. This consisted of adding services, correct opening times, images, videos and organic posts.

Due to a lack of technical optimisation, the website needed some urgent TLC. Our technical team amended the custom coded website, inputting new metadata into the top performing pages.

In order to promote the brand ethos and gain brand recognition, our digital marketing team advised Hermes Dental Clinic to begin a social media campaign. With regular posts and audience interaction, the social media campaign, although extremely niche, performed incredibly well.

The Results

  • 28% increase in Google My Business interactions
  • 16% increase in organic traffic
  • 145 new organic followers in just 3 weeks
  • 132% increase in social media interactions
  • 15% increase in website health in just 4 weeks

Tags

SEO
social media
Social Media marketing
digital marketing
Marketing Consultants

Clients

Hermes Dental Clinic