Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Organic & Paid Social Media, Graphic Design, Digital PR & Web Development and Web Design.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills
PPC
SEO
Digital and Performance Marketing
Digital PR
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Content Marketing
videography

and 3 more

Clients
NHS
JD Sports
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow
Ecologi

and 9 more

Sector Experience
Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
b2b
Dental

and 1 more

Less

SEO, PPC and digital marketing consultancy for JOHNS&CO, an innovative London estate agency

by Maddie Crossling

The Brief

JOHNS&CO are a fast growing, innovative London estate agency with seven offices across London. They consider it their responsibility to know the London property market inside-out, and are committed to providing the very best service in the industry.

JOHNS&CO first approached Digital Ethos to gain more dominant rankings in local areas across London, whilst building a strong foundation and an effective SEO campaign.

Our Approach

Our strategy started by revisiting the SEO basics. The nature of an estate agent website means that it’s fed information from different APIs to keep the properties and information updated. JOHNS&CO had many technical issues, such as indexation, site speed and internal linking, that needed to be addressed first.

Thereafter, we moved our focus onto forming a comprehensive content strategy. By working closely with their PR agency, we were able to create thought leadership content, driven by primary statistics that were then shared with national press and publications. The content strategy was executed so that JOHNS&CO were ranking for top of funnel search terms, whilst still using core call to actions to convert website traffic.

In order to manage their local presence, a thorough Google My Business campaign was executed. This meant revisiting the GMB’s every 2-3 weeks, posting updated events and blogs, responding to reviews and expanding upon their services and business information.

As the campaign grew, JOHNS&CO started to approach Digital Ethos for more ad hoc support and consultancy, including one-off PPC and paid social media campaigns that were also very successful.

The Results

  • 31% increase in organic traffic
  • 67% increase in keyword rankings
  • 23% increase in page #1 keyword rankings
  • 148% increase in conversion rate
  • 41% increase in website visibility

Tags

SEO
PPC
consultancy
Digital Consultancy
digital marketing
Content Creation

Clients

JOHNS&CO