Red Monkey Play: a dedicated SEO campaign for a bespoke playground equipment supplier

The Brief

Leicester-based playground manufacturers Red Monkey Play approached Digital Ethos as they had worked with a previous marketing agency that had under-delivered on their expectations. They wanted to improve their national presence and a strategic SEO campaign seemed to be what was needed.

Our Approach

Digital Ethos started by creating a structured plan which focused on SEO and boosting Red Monkey's position in organic search results. This included conducting keyword research, competitor research and a full site audit, to determine the best next steps.

This then allowed us to define SMART goals and KPIs for Red Monkey Play, which would help them to achieve their wider business goals. The goals included actions such as downloading brochures and securing newspaper sign-ups. We then created and uploaded optimised content that would help them to start ranking for important keywords, boosting organic traffic and increases purchases of playground equipment.

Red Monkey Play is an ongoing Digital Ethos client. We are continuing to optimise their website for SEO purposes and to help them reach newer and bigger goals.

The Results

• 32% increase in organic users
• 24% increase in overall site visits
• 11% increase in goal completions