Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
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Red Monkey Play: a dedicated SEO campaign for a bespoke playground equipment supplier

by Maddie Crossling

The Brief

Leicester-based playground manufacturers Red Monkey Play approached Digital Ethos as they had worked with a previous marketing agency that had under-delivered on their expectations. They wanted to improve their national presence and a strategic SEO campaign seemed to be what was needed.

Our Approach

Digital Ethos started by creating a structured plan which focused on SEO and boosting Red Monkey's position in organic search results. This included conducting keyword research, competitor research and a full site audit, to determine the best next steps.

This then allowed us to define SMART goals and KPIs for Red Monkey Play, which would help them to achieve their wider business goals. The goals included actions such as downloading brochures and securing newspaper sign-ups. We then created and uploaded optimised content that would help them to start ranking for important keywords, boosting organic traffic and increases purchases of playground equipment.

Red Monkey Play is an ongoing Digital Ethos client. We are continuing to optimise their website for SEO purposes and to help them reach newer and bigger goals.

The Results

  • 32% increase in organic users
  • 24% increase in overall site visits
  • 11% increase in goal completions

Tags

SEO
digital marketing
Content Creation
marketing campaign

Clients

Red Monkey
Red Monkey Playground Creation Specialists