KlearNow: an integrated marketing campaign for the world's first customs clearance platform

The Brief

KlearNow is the first customs clearance platform. The software documents and manages the entire customs clearance process, built for importers, exporters, customs agents / brokers, freight forwarders and hauliers. KlearNow first approached Digital Ethos ahead of Brexit: they knew that demand would boom, and they needed to be visible to the right audience.

Our Approach

Digital Ethos started the campaign with an international SEO audit, understanding how each TLD was ranking in their local country.

Once we had a good understanding of different local intents, we carried out a user experience audit and implemented new designs, bringing each audience a unique experience based on their search demands. We launched multiple PPC campaigns across the UK and Europe, giving KlearNow instant exposure with the keywords that would drive ROI.

We continue to work with KlearNow, producing content and expanding their ‘resource centre’. We also optimise the ad groups, A/B testing different headlines and call to actions to test which resonates best with each local audience.

The Results

• 12 Weeks
• 200+ Marketing Qualified Leads
• 100+ New Paying Customers