Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Organic & Paid Social Media, Graphic Design, Digital PR & Web Development and Web Design.
Kasho Scissors: successful omni-channel approach for elite hairdressing brand
Kasho Scissors is an elite hairdressing brand. They had some experience selling online via affiliate partners, but had never had their own online store and needed design, development and marketing support in order to get their online business off the ground.
After creating a go-to-market strategy document, we outlined designs for the new website and proceeded with the website build.
We then carried out on-page optimisation (SEO) optimising the content and product pages. We also created a national Google Shopping campaign to include all products in their online inventory, and a PPC search campaign for each of their products.
- 72% increase in conversions
- £20 cost per conversion
- 386% increase in keyword rankings
- 24% increase in time spent on page