Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
Less

Kasho Scissors: successful omni-channel approach for elite hairdressing brand

by Maddie Crossling

The Brief

Kasho Scissors is an elite hairdressing brand. They had some experience selling online via affiliate partners, but had never had their own online store and needed design, development and marketing support in order to get their online business off the ground.

Our Approach

After creating a go-to-market strategy document, we outlined designs for the new website and proceeded with the website build.

We then carried out on-page optimisation (SEO) optimising the content and product pages. We also created a national Google Shopping campaign to include all products in their online inventory, and a PPC search campaign for each of their products.

The Results

  • 72% increase in conversions
  • £20 cost per conversion
  • 386% increase in keyword rankings
  • 24% increase in time spent on page

Tags

PPC
SEO
Web design and development
social media
Strategic Marketing Plan
digital marketing

Clients

Kasho Scissors