Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Organic & Paid Social Media, Graphic Design, Digital PR & Web Development and Web Design.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills
PPC
SEO
Digital and Performance Marketing
Digital PR
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Content Marketing
videography

and 3 more

Clients
NHS
JD Sports
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow
Ecologi

and 9 more

Sector Experience
Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
b2b
Dental

and 1 more

Less

Kasho Scissors: successful omni-channel approach for elite hairdressing brand

by Maddie Crossling

The Brief

Kasho Scissors is an elite hairdressing brand. They had some experience selling online via affiliate partners, but had never had their own online store and needed design, development and marketing support in order to get their online business off the ground.

Our Approach

After creating a go-to-market strategy document, we outlined designs for the new website and proceeded with the website build.

We then carried out on-page optimisation (SEO) optimising the content and product pages. We also created a national Google Shopping campaign to include all products in their online inventory, and a PPC search campaign for each of their products.

The Results

  • 72% increase in conversions
  • £20 cost per conversion
  • 386% increase in keyword rankings
  • 24% increase in time spent on page

Tags

PPC
SEO
Web design and development
social media
Strategic Marketing Plan
digital marketing

Clients

Kasho Scissors