Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
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Integrated multi-channel approach to digital marketing for award-winning hair salon James Bushell

by Maddie Crossling

The Brief

James Bushell was introduced to Digital Ethos as a referral client. Their website enquiries were reducing and they wanted to gain more exposure on search engines as well as across social media platforms. Their brand name ‘James Bushell’ was already very popular in Birmingham so they wanted to target users who weren’t yet aware of the brand.

Our Approach

We suggested an integrated approach to digital marketing, utilising multiple channels to reach their audience. We created a paid google search campaign to gain the client instant exposure on their core service terms locally. Then we slowly reduced the budget as we began to boost their SEO rankings. We created dedicated service landing pages and location pages to rank locally and gain more traffic.

The social media team at Digital Ethos created paid campaigns targeting the launch of a new salon location, the aim of which was to gain local exposure whilst increasing online sign ups.

The Results

  • 10 keywords ranking in position #1
  • 200% increase in website visibility
  • 32% increase in organic traffic
  • 69% increase in organic goal completions

Tags

SEO
PPC
Paid Social
digital marketing

Clients

James Bushell