Integrated multi-channel approach to digital marketing for award-winning hair salon James Bushell

The Brief

James Bushell was introduced to Digital Ethos as a referral client. Their website enquiries were reducing and they wanted to gain more exposure on search engines as well as across social media platforms. Their brand name ‘James Bushell’ was already very popular in Birmingham so they wanted to target users who weren’t yet aware of the brand.

Our Approach

We suggested an integrated approach to digital marketing, utilising multiple channels to reach their audience. We created a paid google search campaign to gain the client instant exposure on their core service terms locally. Then we slowly reduced the budget as we began to boost their SEO rankings. We created dedicated service landing pages and location pages to rank locally and gain more traffic.

The social media team at Digital Ethos created paid campaigns targeting the launch of a new salon location, the aim of which was to gain local exposure whilst increasing online sign ups.

The Results

• 10 keywords ranking in position #1
• 200% increase in website visibility
• 32% increase in organic traffic
• 69% increase in organic goal completions