Digital Ethos

Digital Ethos is an award-winning & strategic digital marketing agency, offering bespoke services in SEO, PPC, Social Media, Digital PR & Web Design & Development.

Leicester, United Kingdom
Founded: 2013
Staff: 43
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Skills

PPC
SEO
Digital and Performance Marketing
Digital PR
Design & Development
Marketing Strategy
Advertising & Media
Digital Marketing
Graphic Design
Clients
NHS
JD Sports
Redbull
Boohoo.com
Earthly.org
Swift Blinds
Johns & Co
Crown Couriers
StaffCircle
Klearnow

and 5 more

Sector Experience

Retail
Ecommerce
B2C Technology
Insurance
Finance
Industrial
saas
Technology
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Award-winning marketing campaign for e-commerce retailer Wellgosh (a JD Sports brand)

by Luke Tobin

The Brief

Wellgosh is a Leicester based retailer of premium contemporary footwear and clothing. They are one of a handful of companies to receive the latest exclusive releases from brands such as Nike and Adidas.

Releases form a large part of Wellgosh’s business and pretty much sell themselves. It was therefore our mission to increase sales volumes on all of their other ranges.

After teaming up with other digital marketing agencies, and even dabbling with Google Ads automation software, Wellgosh decided to join forces with us.

Our Approach

As all good digital marketing strategies must, we began the process with a thorough audit of the website, their competitors and the industry, to identify how we could improve and build upon existing campaigns.

It quickly became apparent that Google Shopping and Bing Shopping were going to be pivotal in scaling sales volume. For us to properly utilise this tool, we first had to optimise the product feed using our feed optimisation tool.

We also wanted to make use of our Comparison Shopping Service Partner, allowing us to receive up to a 20% discount on product clicks (note: this applies to the SERPS page only).

The next step was to properly segment their campaigns so that we were spending the largest amount of their budget on branded terms such as “nike air max 95” or “adidas yeezy 500”. From our research, we learnt that the Return On Ad Spend was much higher for branded terms than generic terms such as “mens white trainers” or “mens red tshirt”.

To segment the campaigns, we used a complex combination of campaign settings, audiences and negative keyword lists which ensured that we could quickly scale ad spend and revenue without risking a reduction in ROAS.

We also utilised search campaigns and display campaigns across Google, Bing, Facebook and Instagram to increase engagement with target audiences, build brand awareness and drive further revenue.

The Results

  • 137% YoY increase in revenue from paid media.
  • 131% YoY increase in transactions from paid media
  • 238% YoY increase in new customers from paid media

*All results are a comparison of date ranges 01-Jan-2019 – 31-Dec-2019 vs 01-Jan-2018 – 31-Dec-2018.

Tags

SEO
PPC
marketing strategy
Digital PR
Social Advertising
Design
Brand / Advertising
ecommerce
Marketing Management

Clients

Wellgosh
JD Sports