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Introducing the world’s first 24-hour Metaverse Festival

by Mellissa Flowerdew-Clarke

June 16, 2022

Meta Festival will feature +100 speakers from global brands and metaverse experts including Coca Cola, Ferrari, Burberry, gmoney, Cathy Hackl and many more

The world’s first 24 hour metaverse event, Meta Festival, is inviting people from around the world to take a peek into the metaverse to discover the opportunities it presents for brands. Taking place on Tuesday 28 June in Metapolis - the festival’s virtual world - all you need is a device and internet connection to attend.

Speakers for the Meta Festival include technologists, Web3, blockchain and cryptocurrency experts, startup founders, artists, writers, creatives and more. Confirmed speakers hail from brands including Netflix, Ferrari, Headspace, Spotify, Volkswagen Group, Coca Cola, and Heineken, and well known names within the metaverse space like Gmoney, HAPE and Cathy Hackl.

Across the 24 hours, speakers will be sharing their insight and inspiration on five key topics: Web3, Immersive Experiences, Diehard Tech, Pop Culture, and the Betterverse. In addition to these five stages of ongoing sessions, the event will feature live programming tailored to Europe, APAC and Americas regions, taking place between 2pm - 5pm local time in Singapore, Amsterdam and New York. Limited free tickets are available at meta-festival.com.

The festival is founded by global digital agency DEPT® and JOURNEE – The Metaverse Company™, both known for creating some of the most well-known immersive experiences.

“Despite the fact that everyone is talking about the metaverse, only a few people have actually experienced it,” said Max Pinas, executive creative director at DEPT®. “We want all brands and interested people to be able to experience the metaverse's potential. We hope to help attendees discover the next phase of their brand's virtual life by bringing together a diverse range of speakers and entertainment.”

There will be a strong presence from fashion brands, who are leading the way with metaverse experiences. Speakers include innovative leaders from Tommy Hilfiger, Burberry, H&M and Calvin Klein, as well as futurists from digital fashion house The Fabricant, virtual fashion designer Damara Inglês, digital jewelry and accessory platform Jevels, Virtual Rags Studio, The Institute of Digital Fashion, and digital fashion brand DRESSX. Virtual merchandise and NFT wearables will also be available for attendees.

“Leaders in the fashion industry have already shown their intentions to make the metaverse a new centre stage of fashion as it continues to evolve digitally,” said Thomas Johann Lorenz, Co-founder and Managing Director of Journee. “We see it in how people are laser-focused on how they look and what they’re wearing in the metaverse. It’s a new way to be seen. Just this Spring, Vogue Business and H&M both held events on the Journee metaverse platform to drive this digital evolution for their individual brands. In an industry like fashion that is all about experience and brands, the metaverse is where the future lies when it comes to digital communication."

For more updates on the event, follow the Meta Festival on LinkedIn, Twitter and Instagram.

– ENDS–

About DEPT®: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, Diageo, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture. DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified. www.deptagency.com

About JOURNEE: Journee - The Metaverse Company™ is a premium platform that enables brands and creators to build hyper-realistic metaverses directly accessible to the world. Using the Journee leading technology that allows for a seamless experience on any browser and device, a team of 50 experts designs and builds stunning, customised virtual experiences tailored to fulfil client goals. Journee has delivered resoundingly successful campaigns, events, and platforms for numerous enterprise-level companies and leading brands across industries around the world. https://journee.live/

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Metaverse