dentsuMB

dentsumcgarrybowen delivers creative expertise and innovative global solutions for clients, by delivering world-class creative solutions to meet consumer expectations across all touchpoints, geographies, cultures, and channels.

Manchester, United Kingdom
Founded: 2007
Staff: 240
More

Skills

Advertising
Creative
Design
Digital & Social
PR
Strategy
Marketing & Communications
Copywriting
Art Direction
Creative & Production

Clients

Asahi breweries
Halfords Autocentres
Hilton
Generali Worldwide
Florette
Heinz
Ronseal
StepChange Debt Charity
BASF
Asda

Sector Experience

FMCG
Financial
Retail
Alcohol
b2b
Travel & Hospitality
Travel & Transport
Food & Beverage
Clothing
Fashion and Beauty
Less

Mothercare: #bodyproudmums

by Vickie Fawcett

Re-engaging key audiences.

Mothercare, Britain’s largest parenting retailer, needed to bring love back to the brand by showing they understand the issues facing mothers today.

BodyProudMums

By celebrating the diverse reality of the postpartum body, Mothercare’s #BodyProudMums smashed the conventions of only ever showing perfect snapback bodies and helped mothers throughout the UK and the world feel pride in their new body

Meaningful social impressionsThe campaign generated over 772m earned media impressions - 50x beyond what we paid for. We saw an 18% uplift in people saying Mothercare is a brand I love and most importantly a 2.8% increase in market share. All in all, a great return for a £150,000 total spend (across media, creative & PR)

Tags

Creative advertising
Social Advertising
Social campaign

Clients

Mothercare