dentsuMB

dentsumcgarrybowen delivers creative expertise and innovative global solutions for clients, by delivering world-class creative solutions to meet consumer expectations across all touchpoints, geographies, cultures, and channels.

Manchester, United Kingdom
Founded: 2007
Staff: 240
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Skills

Advertising
Creative
Design
Digital & Social
PR
Strategy
Marketing & Communications
Copywriting
Art Direction
Creative & Production

Clients

Asahi breweries
Halfords Autocentres
Hilton
Generali Worldwide
Florette
Heinz
Ronseal
StepChange Debt Charity
BASF
Asda

Sector Experience

FMCG
Financial
Retail
Alcohol
b2b
Travel & Hospitality
Travel & Transport
Food & Beverage
Clothing
Fashion and Beauty
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Generali: We're all about you

by Vickie Fawcett

Generali, the world’s third largest insurance brand, tasked us with building their brand globally, creating a globally consistent, category disruptive brand that could flex to meet local market needs, while driving brand love, generating sales leads and improving marketing efficiency.

It all started with the development of a Big Organising Idea that married a consumer need for a more human approach to insurance with Generali’s point of difference: their 155,000 agents who together made them a more human insurance company, operating with heart, soul and pulse. It then required a category disruptive creative expression and a modular approach that enabled local markets to tailor and adapt centrally developed assets based on local market requirements. All underpinned by an agile production and deployment engine, leveraging our Content Symphony platform to enable flexible and agile management and deployment of thousands of assets across 22 markets.

We have shifted the brand from 4th to 2nd in the global category as measured by RNPS. Brand preference has increased in all markets and we have exceeded lead generation and sales targets across all key markets.

Tags

Global Activation
creative agency
Design

Clients

Generali Pan Europe