dentsuMB

dentsumcgarrybowen delivers creative expertise and innovative global solutions for clients, by delivering world-class creative solutions to meet consumer expectations across all touchpoints, geographies, cultures, and channels.

Manchester, United Kingdom
Founded: 2007
Staff: 240
More

Skills

Advertising
Creative
Design
Digital & Social
PR
Strategy
Marketing & Communications
Copywriting
Art Direction
Creative & Production

Clients

Asahi breweries
Halfords Autocentres
Hilton
Generali Worldwide
Florette
Heinz
Ronseal
StepChange Debt Charity
BASF
Asda

Sector Experience

FMCG
Financial
Retail
Alcohol
b2b
Travel & Hospitality
Travel & Transport
Food & Beverage
Clothing
Fashion and Beauty
Less

DAZN: Raw Sport

by Vickie Fawcett

DAZN is the first global pure-sport live and on-demand streaming service. In just three years DAZN has grown to be a major player in the world of sports broadcasting, currently live in over 12 countries. But growing fast meant a range of disparate and contrasting COMMs platforms that vary market by market.

Back to basics

Enter, RAW SPORT. A gritty, unsanitised view of sport. Not the generic, but the beautiful brutal reality. RAW SPORT launched as a campaign as ‘Stripped Back’ bringing our view of the world to life through unseen moments and visceral sound design. Blood. Sweat. Gravel. Noise. Focusing on the things cameras usually shy away from and the sounds only athletes get to hear.

Soaring subscriptions

Since working with DAZN they have amassed over 9m subscribers globally - a key business target. ‘Stripped back’ launched the brand in Spain and Brazil in hugely successful campaigns with subscription and awareness levels well above target. After this initial success the platform is now being rolled out globally.

Tags

Creative advertising
sports branding
sports marketing
Leisure

Clients

DAZN Global