DAC Wins 2019 Global SEMPO Award for Best Ecommerce Campaign
8 July 2019 14:32pm
Agency scoops honour for its transformative engagement with Vera Bradley
DAC's ecommerce engagement with designer and retailer Vera Bradley has won Best Ecommerce Campaign at the prestigious 2019 Global SEMPO Awards. Over the last 12 months, the digital performance agency has driven 20% growth in full-price sales for Vera Bradley, exceeding ambitious targets in a fiercely competitive market.
As a result, DAC’s campaign—which combines paid search, SEO, content strategy, and highly customized data reporting—scooped the award that recognizes exceptional marketing integration to drive ecommerce sales.
Melis Ciner, DAC's Director of Digital Media said: "Our engagement with Vera Bradley was a perfect example of DAC’s Thinking, Planning, Doing methodology in action. It showcased a truly integrated, multi-channel approach with detailed thinking on how to reach consumers at each stage of the user journey."
"The teams at DAC and Vera Bradley have done such a great job of delivering results in the present while laying the groundwork for future growth. We’re proud to support their evolution in digital thinking, and we’d love to thank them for including us in their vision as we plan together for Vera Bradley’s next phase as a brand."
Gina Fiocchi, Account Director at DAC Chicago said: "We know that ecommerce customers need to be at the center of everything we do. The challenge for Vera Bradley was to deliver against the intent of the consumer at every stage of their complex purchase journey—and to do so in a way that drastically reduced clearance selling and restored full-price sales."
"With the appropriate strategy, activation of customer data, and robust measurement models, we have empowered Vera Bradley to make great strides in ecommerce marketing. We’re delighted that our team’s efforts and ingenuity have been recognized."
Tom Giacalone, VP Digital at Vera Bradley commented: "Ecommerce success rarely comes easily. It demands a strong mix of agile tactics, strategic foresight, and deep knowledge of a target audience. That's exactly what DAC brings to our partnership."
"I'm pleased to see our engagement being given the recognition it merits—and I'm excited to see what we can achieve next as we continue to work together."
The award is the second time DAC has been honored at the SEMPO Global Awards. In 2017, its ground-breaking SEM engagement with Bridgestone was named SEM Campaign of the Year. SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.